Flex
provides complete integrated packaging solutions, right from design to delivery.
Our Research and Development team specialises in package design, material and structure
selection, cost reduction and productivity enhancement.
Catering to the specific need for Laminates and Pouches of each customer by constantly
redefining cost effective packaging options, is the only tradition of service known to
Flex.
With almost 2 decades of experience in Flexible Packaging and significant investments, we
have perfected our processes and technology to produce high quality Flexible Packaging
Materials on time and within budgets.
To ensure superior quality and timely delivery we have achieved full backward integration.
Our in-company divisions and group companies located nearby produce all critical inputs,
like the BOPET and BOPP films, Inks, Adhesives and substrates, Holographic Films,
Metalisation facility, Blown Film and other such raw materials.
Through our innovations in packaging, we have even helped our customers resolve a variety
of problems. A few such cases are quoted below:
An auto major had serious problem in
combating spurious spares. We designed very special Laminates with holographic designs
incorporating the company's logo. This eliminated the problem almost immediately raising
the sales to three times within a year.
A bed mattress manufacturer had no
brand recognition inspite of giving the best quality, because of duplication. When all
methods failed to contain this piracy, Flex created a Gravure printed pouch measuring
36"x96". The problem was nipped and the brand established its leadership in the
market .
A leading snack food manufacturer sold
a popular snack in 400gms packing. The quantity was too much for a person to finish in one
go. But the snack needed to be sold in the 400gm packs. Flex designed a reclosable pouch
with zipper. The buyer could eat as much as desired and then seal the pack for reuse later.
The company's benefit was two-fold, because selling in bigger packs was cost effective and
a reusable pouch increased the brand loyalty.
The cost effective anti-piracy pouch
was developed by Flex to help manufacturers of products for the low users. In
the form of a thin holography strip at the centre seal did not effect the end user
price but protected him from buying duplicate or spurious material.
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